On a working day we have about 5 effective hours a Industry Email List day, except for meetings, phone calls and e-mail. According to the same research , of those 5 hours, we work productively for only a meager 3 hours. Why am I doing this sum? Not to Industry Email List sketch a doom scenario, but to emphasize the importance of a sustainable strategy. You have an average of only 690 productive hours to spend each year. And that is why it is all the more Industry Email List important that you are engaged in targeted actions at that time. Bold moves. Or not?
Following a number of major American brands, such Industry Email List as Patagonia and North Face , cosmetics company Lush also followed suit with a complete ban from social media. Founder and CEO Mark Constantine's statement: “ I've spent all my life Industry Email List avoiding putting harmful ingredients in my products. There is now overwhelming evidence we are being put at risk when using social media, ''I'm not willing to expose my customers to this harm, so it's time to take it Industry Email List out of the mix.” These organizations have made their choice mainly for ethical reasons. Do the platforms match the core values of my organization? But there is one more consideration you can make.
Namely that of content guru Cor Hospes. In a recent Industry Email List article he argues for 'stop building on rented land'. Building it: your social strategy. The leased land: the platform. Also read: Forget time management! Work a little less Those are some very Industry Email List bold moves . What should you do with this information? A house with a painting of a girl reading a book. Raison d'être All this can be brought back to the core of your motivations, the core of your Industry Email List existence as an organization and the goals you want to achieve. You can really make a difference on social media.